What is SEO in digital marketing?

 

What is SEO in digital marketing?

Digital Marketing SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it's the name given to the activity that attempts to improve search engine rankings.

Does digital marketing include SEO?

SEO is a Digital Marketing Tool.

Digital marketing uses several strategies and tools for brand promotions online. SEO is one such effective digital marketing tool. Search engine optimization focuses primarily on the ranking of a website

Should I learn SEO or digital marketing?

Let me begin with the answer: Yes, you should learn digital marketing in its entirety vs acquiring skills in specific areas such as SEO, SEM, Social Media, Email Marketing, Inbound Marketing, Web Analytics. ... Likewise, Web Analytics is a foundational skill every digital marketing professional should have

1. SEO stands for_____________.

A. Search Engine Optimization
B. Search Engine Optimum
C. Search Electronic Optimization
D. None of the above

2. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

A. 20% of the webpages of the website have been indexed by the search engine
B. Only 20% of the pages of the website will be indexed by the search engine
C. 20% of the websites pages will never be indexed
D. None of the above

3. Which of the following items search engines don't want?

A. keyword stuffing
B. buying links
C. poor user experience
D. All of the above

4. For SEO site content should have?

A. meta descriptions
B. title tags
C. Both A and B
D. None of the above

5. Which of the following factors have an impact on the Google PageRank?

A. The text used to describe the inbound link to a page of a web site
B. The total number of inbound links to a page of a web site
C. The subject matter of the site providing the inbound link to a page of a web site
D. The number of outbound links on the page that contains the inbound link to a page of a web site

6. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"?

A. Alexa
B. Google Trends
C. Google Traker
D. WordTracker

7. Which of the following statements is correct with regard to natural links?

A. They are two way links
B. They are from authority websites
C. They are voluntary in nature
D. They are from .edu or .gov extension websites

8. Pages that are linked from other search engine is known as _________.

A. crawled pages
B. indexed pages
C. unindexed pages
D. root pages

9. What is full form of FFA pages?

A. Free for Alternative links
B. Free for All Search Engine
C. Free for All links
D. Free for Alexa

10. Which of the following search engines offers a popular list of the top 50 most searched keywords?

A. Google
B. Yahoo
C. Bing
D. Lycos

11. How much time period is required to get a Google page ranking?

A. 2 week
B. 1 week
C. 2 months
D. More than 3 months

12. A Hallway Page is used to:

A. Attract visitors straight onto the Hallway Page from the search engines
B. Organizes the Doorway Pages
C. Guides people navigate to different Doorway Pages
D. Enables search engine bots to index the Doorway Pages

13. Which statement from the below options are true when it comes to RSS?

A. It is an XML form
B. This is Realtime streamlined syndication
C. Displaying static information
D. It is a Linux technology

14. What is the term for Optimization strategies that are in an unknown area of reputability?

A. Blue hat techniques
B. Orange hat techniques
C. Grey hat techniques
D. Shady hat techniques

15. If a website’s search engines get saturated with respect to a particular search engine by 20%, what is it exactly?

A. 20% of the web pages of the website have been indexed by the search engine
B. 20% of the website’s pages will never be indexed
C. Only 20% of the pages of the website will be indexed by the search engine
D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

16. The number of characters recommended for Title Tag?

A. 100
B. 70
C. 150
D. 50

17. Which of the following tactics can harm your search rankings?

A. Adding navigation links to your pages template
B. Using text that is the same color as your pages background
C. Linking to your site from other websites
D. None of the above

18. What do the acronyms PA, DA, and PR stand for?

A. Personal authority, domain authority, parked rename
B. Page authority, domain age, page rank
C. Page authority, domain authority, page rank
D. None of the above

19. What does the term ""fat head"" refer to?

A. A really mean marketer
B. Search phrases over two words in length
C. Search phrases equal to or under two words in length
D. All of the above

20. Which form of redirect/meta tag will transfer the most authority to the directed page?

A. Canonical
B. 301
C. 302
D. 303